shield your eyes

WEIRD people, the UBC researchers argue, have unusual ideas of fairness, are more individualistic and less conformist than other people. In many of these respects, Americans are the most “extreme” Westerners, especially young ones. And educated Americans are even more extremely WEIRD than uneducated ones.

“The fact that WEIRD people are the outliers in so many key domains of the behavioral sciences may render them one of the worst subpopulations one could study for generalizing about Homo sapiens,” the authors conclude. “If the goal of the research program is to shed light on the human condition, then this narrow, unrepresentative sample may lead to an uneven and incomplete understanding.”

In other words, we do not know what we thought we knew about the human mind. We only know about the mind of a particular, unusual slice of humanity.