Booms and Busts | By focusing on the fit and self-esteem, Susan Nethero has become a bra tycoon
I wrote about Intimacy for Businessweek (which, by the way, is one of the most underrated magazines in the city and I’m not just saying that because I write for them. It’s a consistently excellent read about Important Topics, as well as fun stuff like this). Also, sharing this convo I had with Tom:
gillian: actually my next piece is nice because it’s about the lady who created the bra fitting culture in the U.S.
"the bra whisperer" as they say
she is from long island
Tom: is she the lady at Intimacy?
2:19 PM me: yes
2:23 PM Tom: susan nethero?
"We’re gonna give you something with a lower rise and, most importantly, a deeper cup."
2:24 PM "As soon as Susan put the bra on me, my posture changed … my whole life changed."
"It was like I lost tin pounds."
me: you know this by heartttt
Tom: oh yes I sure do.
2:25 PM me: that’s how I pitched it, actually
Tom: “You wouldn’t send a five year old kid to put out a five alarm fire.”
me: well, how I got the idea
because you mentioned the commercial one day
this will partially be a Capital production
2:26 PM I do think—well she’s been on Oprah and stuff. But that would be an AWESOME bravo reality show.
2:27 PM me: she is already on “how to look good naked” with carson kressley.
me: yeah she has been on a bajillion times
I don’t think she’s a bra whisperer so much as a boob whisperer she calms them down and gets them to do what she says
Clips, a few selections
These are a few things I have written. I hope you enjoy them.
For blind New Yorkers, a different, and complex, relationship with technology
Capital New York - September 19, 2011
Cupidtino: Where Love Is In An iPhone App
Bloomberg Businessweek - January 20, 2011
The singularities of Josh Harris
Capital New York - November 1, 2010
Bye Bye Brooklyn! Gilt Groupe moves their operations out of scrappy Brooklyn Navy Yard
Capital New York - October 8, 2010
Taking time to read on the web: Instapaper gets ready for the big show
Capital New York - October 6, 2010
The education of ‘Mosque’-tweeter Oz Sultan
Capital New York - August 18, 2010
How the New York Times' Home Page Gets Made
New York Observer - July 21, 2009
Paint Me, Please! Facebookers Clamor for Peeping Portraitist
New York Observer - February 16, 2009
It’s Living Room 2.0
New York Observer - November 25, 2008
Rahm Poked Me! The Facebook Administration
New York Observer - November 11, 2008
Drop.io: Get a Room—er, Internet Drop!
New York Observer - October 6, 2008
The Facebook Holdouts
New York Observer - January 15, 2008
Stitch by Stich, Block by Block (A profile of a traveling seamstress)
New York Times - February 16, 2011
On rap, rape and dudes in a room (rap music and personal politics)
Notable selection in Best Music Writing 2011 - November 11, 2011
Carriers of the Torch, in a Chorus of Red Hair (Beauty)
New York Times - October 26, 2010
In a changed city, Soho bike mecca Bicycle Habitat grows up (Bikes)
Capital New York - August 31, 2010
The Bench Bunch (Nightlife)
New York Observer - August 7, 2007
The Trust Fund D.J.s (Nightlife)
New York Observer - May 8, 2007
Josh Harris, the 1990s' "Warhol of the Web," is back in New York
Harris told me he has his “New York street legs.” “It took me about six weeks to get them,” he said. But he’s not sure how long they will last.